If there's one thing that divides people more than anything else in internet marketing it's list building. As a marketer you either hate the thought of list building or you love it. As a consumer you either welcome being on lists or you do everything to avoid being on a list. Either way the root cause is the same... perception. People think that email lists are created for one reason and one reason only to sell products. With this slight generalization I am referring to 90% of marketers and probably nearer 100% of consumers. But that perception is wrong, an email list is a way … [Read more...]
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