If you have been keeping up with the latest IM promotions you could well be forgiven for thinking that The definition of free has changed. To me A Free product means exactly that it's free, it costs nothing , there is no payment needed. If you tried to access the Free Butterfly marketing promotion yesterday you would no doubt have seen that Free means different things to Guru's as it does to us humbler marketers. In the case of BFM 2.0 free meant a $29.95 postage and packing fee.. Wow How expensive is postage in the US?? I got a router and an Ipod fedexed over night from New York To Spain … [Read more...]