Monday Tip – Give Your Readers What They Want

survey

One of the biggest mistakes we can make as online marketers is to assume we know what our audience want. When I take time to analyse any of my projects that have failed or not been as successful as expected,  time after time I'll find that the reason was because what I produced wasn't wanted or needed. You can produce the best product or blog post in the world but if there isn't a need for it then you've wasted your time. My friend Andre Chaperon is currently testing a sales funnel by driving traffic to it from various paid sources. He is constantly working at … [Read more...]

Why You Need To Build a List – List Building 101

listbuilding 101

If there's one thing that divides people more than anything else in internet marketing it's list building. As a marketer you either hate the thought of list building or you love it. As a consumer you either welcome being on lists or you do everything to avoid being on a list. Either way the root cause is the same... perception. People think that email lists are created for one reason and one reason only to sell products. With this slight generalization I am referring to 90% of marketers and probably nearer 100% of consumers. But that perception is wrong, an email list is a way … [Read more...]

List Building – Why Do So Many Get it Wrong?

It's just over a year now that i've been consciously been building a list , I've made lots of mistakes along the way but i still can't believe some of the crap people talk about list building. I read several products about list building and they all said  The money is in the List, so build a big list. Wrong wrong wrong.  (I may have even said it myself once!) When will people stop repeating such bad advice and actually think about what they are saying. I was reading a thread about list building recently in a well known forum and someone asked about how best to build a list. There were … [Read more...]

Isn’t it Time You Google Proofed Your Business?

Another month another algo change. Sometimes I feel like getting all my sites and placing them in a basket pinning a note to them and placing them on Googles doorstep. The note would say... "I can't cope any more...you look after them" I remember when google used to use the mantra "Do No Evil" now it seems to just do what it wants. The latest changes were supposed to weed out content farms, the end result is that good quality content has been replaced by piles of derivative crap and more shopping sites at the top of the rankings. The only way to avoid all these google changes is to … [Read more...]

Internet Myths #346 – The Money Is In The List

You are being Misled! That’s not some marketing trick to get your attention it’s the truth. Every day you are getting emails from marketers and they are misleading you. Some of it is deliberate some of it is just misguided ignorance. Whether it’s telling you about some great new product that will make you millions of dollars…that they haven’t even seen or Just telling you that you that Guru x just did a million dollar launch most of its bull. In fact next time someone tells you about a million dollar launch do the math and take off affiliate commissions, taxes and refunds … [Read more...]