Internet marketing is a very young business, and is still finding it's feet. For example look at your average IM sales letter, it is pretty much a copy of the type of direct selling that has been used in direct mail over the past 50 years. Recently there have been subtle changes the addition of video and audio (radio ads and infomercials?) but it still has a long way to go before it develops into it's own well defined unique marketing system. This is not to say whats being done now is wrong, virtually every new business type has started by copying it's older rivals . Another aspect of how an … [Read more...]