I thought I'd talk about scaling your business today, for those of you who don't know scaling is the process by which you take a successful venture and grow it so that the profit increases exponentially. So for example if you had a successful AdWords campaign that earned you $30 per day you would want to scale it up so that it earns you $300 per day. Unfortunately scaling is not always as easy as some people make it sound. Each niche or product has a natural level of sales. How many people actually want to buy purple spotted baseball bats? No matter how hard you try to scale up those sales … [Read more...]