Contrary to popular belief this isn't some new tool by Matt or Brad Callen, It's much closer to home than that in fact it's sat right between your ears. Yes it's your brain. For some reason people seem to think that it's easier to buy the latest tool than to use what they've already got.  I will agree that some tools are excellent and deserve all the accolades that they get but even then it seems some people can't resist placing their brain in the deep freeze while working . Lets take article rewritng tools as an example, honestly which is easier? looking at a sentance and rewriting it … [Read more...]